10 Best Virtual Event Marketing Tricks and How to Use Them
Nowadays, it’s quite common to attend virtual and online events. Through them, companies can connect with a large audience that is spread throughout the globe and present at various times and locations. It requires the same level of attention to detail to plan, publicise, and host a virtual event as it is for a physical one. However, for online events, particular event promotion techniques guarantee that your online programme won’t be overlooked in the digital clutter. In this article we will find how to advertise online events to attract participants and keep them hooked.
What is a Virtual Event?
You may have used video conferencing software to attend online meetings, seminars, or workshops in our digitally linked world. All of them fall under the category of virtual events. In plain English, it implies participating in the event virtually rather than in person.
What is Virtual Event Marketing?
Simply letting people know that you are conducting an online event is the heart of virtual event marketing. It could be done to introduce a new product to your target market or to promote your brand. A virtual event is an excellent approach to advertise your brand, regardless of whether you are a chef, software developer, small business owner, or digital marketer.
Virtual events, however, are more popular to reach a worldwide audience with hundreds of individuals in different regions and at different hours since the epidemic prevents businesses from organising real-life events to promote their brand.
Why is Virtual Marketing Important?
Virtual events are on the top of trends as modern marketing shifts to a more digital format over time. By providing a human touch that other marketing platforms can’t, events allow a company to build strong and trustworthy connections with potential consumers. Customers have the chance to interact directly with their preferred companies through this channel.
According to research, 84 percent of event participants say that after attending events, their opinion of a brand has improved. 94 percent of businesses have started offering virtual events in 2022. In 2021, 48 percent of those who responded said they will host more virtual events.
Seeing this huge flow of virtual events, you need to have a robust marketing outlay to get noticed online. This article “10 Virtual Event Marketing Tactics and How to Use Them” is rich with what you need to make your virtual event a success. Keep reading!
1. Chalk out a virtual event that interest your target audience
It goes without saying that your event must be pertinent to your target audience, therefore it will be beneficial to reverse-engineer your strategy and determine what your audience requires. Create a content calendar and choose speakers accordingly. Solve the pain points of your audience in your niche and establish your expertise, and engage them in conversation about interests they have.
Recognize the objectives of attendees in relation to virtual events. As per survey, consumers mostly attend virtual events to get to know your organisation (36 percent). Second is learning something new (36 percent). In sharp contrast to in-person gatherings, networking and socialising are prioritised during virtual events (15 percent). Expert Q&As (47%) and demonstrations (38%) are the most anticipated types of content. Keynotes, thought leadership sessions, and virtual happy hours are also highly valued. When creating your next virtual event, keep it in mind!
2. Pick a time and date carefully.
It’s crucial to take your audience’s preferred viewing periods into account. We discovered that, globally, individuals prefer to see virtual event material during the lunch hour on weekdays. Consider holidays and other significant occasions that can draw attention away from your event as you look for the best time to place it on your audience’s calendar.
You must adjust your event’s schedule for your audience’s time zone, especially for bigger international events. Focus your live sessions on your core audience or record them again for other time zones. VOD (Video 0n Demand) is your ally in these circumstances. You may provide every visitor to your event the complete experience with the aid of on-demand sessions.
3. Once the Date and Time is Fixed, Start Promoting it:
The successful promotion of a modest virtual event takes between three and six weeks, according to studies. More than six weeks are required to draw enough participants to larger virtual events. Since there are still so many unknowns at this point, it is sometimes more difficult than you would think. It’s also a nice thing though. Each time there is an update, you have the chance to interact with your audience by posting or sending an email. Declare the next popular speaker you have lined up, entertain your audience with a new, excellent performance, therefore you may continue to upload new material up until the event, feed the intriguing updates gradually.
The key is to keep it simple and create your event’s core elevator pitch and messaging. Utilize your social media networks to determine what messaging is most effective with your audience. Build your brand and your narrative around the social media trends that are most popular.
4. Come up with a Beautiful Event Page:
This is a crucial stage. Your target audience will be brought to your event page by every promotion attempt you make. Make your landing page consistent with your brand by addingpersonalised visuals,a countdown to the event,teaser videos,speaker bios,session descriptions,sponsor information,updates,secure payment methods, and your agenda.
and of course, a large, sparkling registration form or button. You aroused their curiosity, that’s why they clicked your link and arrived at your website. Now, draw them in with an eye-catching website that provides visitors with a tantalising preview of what’s to come and what’s in it for them.
5. Using Keywords Effectively:
Most probably you already know what keywords are as you must be using them for your business website or to publish other content on social media. Using the right keywords is one of the best ways to promote a virtual event on social media.
For the event, you can easily use any keyword planning tool such as Google Keyword Planner or Ahrefs Keyword Explorer to know what keywords people are searching for most often, including those keywords in the content you use to market your virtual event.
A quick Google search might also bring up relevant words. Think about how you may advertise your “virtual marketing industry networking convention.” Search for such terms and variations such as “digital marketing virtual training” and “marketing industry online meetup” first. Then, for each of those words, note:
- The queries that people also asked
- Below the first SERP, under “Searches related to [your keywords],”
Other words to use in your online promotional copy can be found in these results.
This is a tactic to promote an event online free.
6. EMail Marketing is the Best Bet:
Email marketing, according to 76% of marketers, is the single most efficient strategy to increase registrations. You must include email marketing in your marketing plan for an event. Utilize the databases of partners and sponsors in addition to sending email blasts to your own email list. Obtain the email addresses of registrants and give them reminders and essential updates (a week before the event, then again, a day before the event, and on the day of the event itself).
Follow up with participants through email and post your event. Don’t just send a thank-you email and close the door. This is your chance to emphasise your major goals and lead generation.
7. Let them know What is Waiting for Them:
As we discussed in tactic no. 1, people attend an event for its usefulness in their lives and to learn something new. Why wait till your event to give helpful information? Show them how the event is going to help them out practically.
A small preview of your event will interest individuals and help you obtain more registrations in the same way that a movie teaser does. This is one of the best time-tested virtual promotion ideas. To increase participation, you might upload brief clips of your speakers’ interviews as well as highlights of what to anticipate during the event. However, it is critical to upload clippings at regular intervals so that visitors return to your website till the event day.
8. Leverage social media:
Nowadays, most people are available on social media and it has become the primary source of attracting and interacting with potential audiences for businesses. Social media marketing is at the forefront of all marketing channels. It can be used in various ways to advertise your virtual event. But before hitting social media, do figure out how your target audience uses social media and what kind of information they engage with. Your marketing campaigns will become more creative as a result of this study.
Use some of the strategies listed below to advertise your virtual event using social media:
- Use all of your social media networks to advertise your event.
- To increase social media engagements, provide readily shareable content like video teasers or attention-grabbing images.
- To increase interest, creatively introduce the event’s host.
- Promote early bird discounts and registration deadlines to create a sense of urgency and increase enrolment.
- Create and promote a single, unifying hashtag across all social channels
- Post about your event in relevant social media groups to increase visibility.
- Put up countdowns to get the crowd excited
9. Use Every Possible Resource:
We are all rock stars in the digital age. We all have a zillion times more internet followers than we have actual friends. With everyone using their phones or computers to spread the word—employees, sales teams, partners, sponsors, speakers, artists, influencers, family and friends, or family of friends—you may actually increase your reach by a factor of a thousand. Make it hard for them to refuse by generating the posts’ content for them.
Depending on how much of a buzz you were able to generate around your event, your audience size may vary. Therefore, it is essential to reach out to everyone as well as have everyone reach out to their own people. It’s crucial that you expand your reach as well.
10. Help Them Come Over Last Hesitation:
Freebies for all registered attendees can help potential attendees get over their last hesitation. This can be done by offering a free 1-month subscription to a partnering app or platform, a discount on your goods or services, a free ebook, a free 15-minute consultation, a raffle, or an on-site competition with a sizable cash prize for the winner. Freebies are quite a popular idea to promote any virtual event. If your impressive speaker line-up wasn’t enough to persuade them, perhaps the promise of a great gift bag would.
1. What are some online event marketing examples?
- Chalk out a virtual event that interests your target audience
- Pick a time and date carefully
- Once the date and time is fixed, start promoting it
- Come up with a beautiful event page
- Using keywords effectively
- Email marketing is the best bet
- Let them know what is waiting for them
- Leverage social media
- Use every possible resource
- Help them come over last hesitation
2. Give an example for a marketing plan of an event.
You must conduct market research on your target demographic, establish objectives for the event, develop compelling marketing text, and share it with people on social media sites like Facebook and LinkedIn in order to effectively market a virtual event.
3. How long should you promote a virtual event?
Your budget and planning scope for virtual event promotion will determine how much you spend. However, you should begin advertising it at least two to three months before the event.
4. What are the types of virtual events?
Virtual conferences, webinars, seminars, online training, and product launches are just a few examples of the many different sorts of virtual events.
5. Where can I advertise my virtual event?
Your virtual event may be promoted through email marketing or on websites like Facebook, LinkedIn, Instagram, and websites.
6. How to promote a virtual event on social media?
Simply write engaging social media posts with pictures and infographics and distribute them to your audience. Respond to their questions and misunderstandings to engage with them.
7. How to make a virtual event more interactive and engaging?
- Encourage voting during virtual events
- Include fun activities
- Make surveys and quizzes.
- Make learning entertaining….
- Make memories using a platform for interactive virtual events.
- Two-way communication.
8. How to promote an event online for free?
- List your event on websites for search.
- Make a group on Facebook for your event.
- Recruit co-hosts and other Facebook groups.
- Make your event SEO friendly for google searches.
- Pinterest promotion
- Run a free ticket giveaway on social media.
- Make specialised WhatsApp broadcasts.
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